NICOLE C. COWLEY
MY PROFESSIONAL PROFILE
Marketing Strategist - Analyst - Writer - Health and Financial Wellness Enthusiast
I'm a digital marketer with a passion for helping people achieve physical and financial wellness. Having started my career in higher education and becoming well versed in adult learning theory, I know how to simplify complex concepts to help individuals make the right choices to benefit their future selves. Read about my journey right here. Then give me a call or drop me a line so that we can discuss what I can do for you.
MARKETING COORDINATOR, BAYCARE
June 2019 - Present
Although I felt good about the work I was doing for the retirement industry, I began to think that having a pile of savings for retirement doesn't do one any good if they aren't healthy enough to make it to retirement. I decided to use my marketing and project management skills to serve a large non-profit healthcare system in the Tampa Bay area. I was responsible for developing print and digital collateral targeting consumers, physicians, patients, and donors.
See an example of a successful print ad I developed to generate physician referrals for BayCare orthopedic services.
IMPLEMENTATION PROJECT MANAGER, PRUDENTIAL
June 2018 - June 2019
When an employer decided to move their 401(k) plan from their current recordkeeper to Prudential, I was responsible for ensuring a seamless transfer of their employees' dollars to our system. This required collaboration with internal business partners, clients, and advisors to achieve 100% timely and accurate transitions.
The tools I used for this role are not publicly available, but contact me and I'd be happy to discuss my project management process with you.
MARKETING PROJECT MANAGER, PRUDENTIAL
February 2013 - December 2017
At Prudential, I developed digital marketing strategies to help individuals make the most of their employer's retirement benefits. I gave our customers the tools and knowledge they needed to enroll in their 401(k), save at the right rate, and diversify their investments.
A good example of one project I worked on that achieved the above goals is the online "Challenge Quiz," a short, interactive questionnaire that helped people understand which of five behavioral challenges most impacted them in saving for a secure retirement - and how they could overcome their challenge.
COMMUNICATIONS SPECIALIST, MFP STRATEGIES
June 2012 - February 2013
I served MFP Strategies as their Retirement Communication and Education Specialist. In this role, I developed annual marketing plans for each client to encourage their employees to enroll in their retirement benefits. I gave in-person presentations, as well as developed online presentations in Prezi and Brainshark.
I also served as the marketing specialist of the firm, creating case studies, whitepapers, and writing content for the MFP website. You can read one whitepaper I wrote for the firm below.
PRODUCT MARKETING MANAGER, INFRAGISTICS
November 2011 - June 2012
Working for this UX/UI Tools developer was awesome, as they were certainly on the cutting edge of all things marketing. I served as a copywriter for all B2B and B2C marketing materials.
A few of the case studies I wrote for Infragistics continue to live on the website - click below and check out "Rovabu Software" and "TechnoLogica."
BUSINESS ANALYST, PRUDENTIAL
June 2008 - November 2011
Client relationship managers relied on me to provide reporting and analytics on our clients' 401(k) plans. I used data and insights to make recommendations about products and services our clients should consider adding to their plans to help them perform more optimally.
My experience as an analyst made me a highly valuable marketer, as I was able to apply my data skills in Microsoft Excel to providing strategic reporting for our marketing campaigns.
MARKETING PROJECT MANAGEMENT
All of the projects I've worked on were finished on time, in scope, and under budget.
It's my favorite thing to do. From writing up a well thought out creative brief to winning local short story contests in my spare time, I'm happiest with a pen in hand.
I can work my way around a spreadsheet - yes, I know vlookups and pivot tables.
PENN STATE UNIVERSITY
University Park, PA
Bachelor of Arts, Advertising and Public Relations
Minor: Business and Liberal Arts
CALIFORNIA STATE UNIVERSITY
San Bernardino, CA
Master of Arts, Educational Administration
Thesis: Political Influences on Performance Appraisals for Middle Management
Digital Marketing Certified Associate
Emphasis in social media, content, and email marketing
Here's a little bit about what I've done in my spare time.
PROJECT PUP VOLUNTEER
May 2016 - January 2019
I would bring my dog in to visit nursing home residents until he became too old. I suppose he did most of the work. I am currently training my other dog to be a good visitor.
PENN STATE ALUMNI ASSOCIATION, CENTRAL NJ CHAPTER
November 2010 - November 2015
I developed and executed an award winning outreach strategy for my non-profit alumni association. I also delivered a bi-weekly email newsletter to 2500+ recipients.
SOCIAL MEDIA COORDINATOR, QBALANCE.COM
January 2011 - December 2011
I developed and executed a content marketing plan through WordPress blog posts and social media.
ASSISTANT IT COORDINATOR, INSTITUTE FOR SHIPBOARD EDUCATION
January 2009 - May 2009
I had the opportunity to visit ten countries across Europe, Africa, and Asia while working for the Semester at Sea program. While on board, I led a staff of 6 work-study students to diagnose and resolve technology problems for 700 faculty, staff, students, and other members onboard the ship.
DALE ROAD CAT PROJECT
September 2013 - December 2014
I served as the marketing manager for a feral cat rescue program that my husband and I started in our community. Although the project has completed, you can still visit the website at daleroadcatproject.wordpress.com.
January 2010 - October 2010
I edited "Is My Cell Phone Bugged?" by author Kevin Murray, published by Emerald Publishing in 2011.
Two Truths and a Lie: One of these things is not true. You'll have to contact me to find out which one.
I once went bungee jumping and skydiving in the same day. I co-starred in a very short-lived reality television show. I have run six marathons.